What is ASO
App store Optimization refers to the procedure that enhances the visibility of a certain app in any of the app stores when accessed from a mobile phone. The term App Store Optimization came into being in 2009 when Johannes Borchardt first used the term. Like SEO helping us get visibility when searched about a certain website, ASO increases the chance getting noticed easily when searched in the app store. It also involves a presence in the rankings on the top chart. The developers aim to develop the interfaces of their apps so that their apps fetch more visibility and rank higher than the competitors. This can be further checked by the number of downloads and the rankings in the Semantic search of Google. They also try to rank higher in the searches for specific keywords. In short, ASO optimization strives for optimizer App in any store-be it App Store Android or ios. The main motif lies in better visibility.
Why ASO is Important for Business
Nowadays nearly 60-70% of the world population in general use internet services. And while talking about any business or company, we no more use any reference or close persons. We directly search the website on Google. Within fractions of a second, Google provides us with all the details about the company. Google proves the credibility of your business. Likewise, we also come to know about the various useful apps through Google. As a part of your digital marketing, you need to develop your own apps so that people reach you faster and procure the services or products you offer. Your digital marketing does not stop at developing an app. Instead, you require to keep it at the top of app store search results. For your business to grow exponentially, those prospective searchers will have to download your app and use it. Only then it will turn into a successful conversion for your business. Remember a good App ranking for your apps will fetch and increase installs by your customers. After organic installs, if they enjoy a seamless App installation and faultless user experience, they will turn into loyal users of your apps.
How ASO Works
- Considering 65 percent downloads take place from the App store, APP Store Optimization is very important for your business. The process goes by optimizing and synchronizing the keyword metadata of your app. This can be called App SEO because of its importance on using perfectly chosen keywords.
- Keywords optimization in the metadata section of the app is especially important for ranking higher in the respective algorithms in the search engine page. Important keywords in the metadata are the requirement for higher ranking. Apart from editing the metadata, there are other techniques often taken recourse to by the app developers. They strive to bring your app to the top of the search by optimizing the app in the App Store. They also develop relevant back-linking so that the app becomes perfectly optimized with the searches made through keywords.
- To increase your App Rank, you must develop better App store assets. Assets refer to all the details about your app you put in complying with App Store Marketing. The icon you provide must be exquisitely appealing to attract users.
- The description also needs to be relevant and user-friendly. Care is also taken with a promo video and the screenshots of your app. App developers often put a few types of different interfaces of each asset. This helps them check user acceptance and conversion rate through A/B testing. Google Play, the popular Mobile App Store, provides facilities to check conversion by its Google Play Console service.
- The way to measure the success rate of App Store Optimization is to check the ratings of the App on the Play store or Apple App store. This can also be a factor in determining next steps in ASO.
- At the same time, the reviews on the App Store are huge source of understanding any error in the ASO. Checking the Installation rate and Retention rate of a certain App makes the digital marketer aware of the success rate of the ASO process. The more the Installation rate and Retention rate the better. To keep the number of daily active users on App is also another factor in ASO. Editing the backlinks and optimizing it with the ASO policies is another factor that plays an important role.
- Thus, ASO works on many levels towards perfect optimization of your App.
Benefits of ASO
App Store Optimization enhances the visibility of your app and business. This is the top benefit of ASO. Apart from that, the benefits of ASO are
- Higher Ranking
With optimizing your App in App Store, you will be able to garner higher ranking. Higher ranking in Google Search or in-the-App search will increase your visibility to a great extent. - A Competitive Edge
You will definitely earn an upper edge in the cut-throat competition that takes place among all the budding businesses in India. - Higher Conversion Rate
If you take the help of ASO, you will increase the chance of your conversion rate. The greater conversion rate is what you will require to boost your business. - Mobile Friendly
Apps found in the mobile app stores are designed in such a way so that they remain mobile friendly. This should be a good thing for your business considering almost 70-80% population today spend a great amount of time on the internet through mobiles. Mobile-Friendly apps promote your business wisely and swiftly. People no more require to use the desktop to procure your service. - Credibility
App store optimization puts emphasis on having your website among the top few companies. This, in turn, build your credibility in the industry. If your app features in the top 10 list, you will definitely profit from it because people will be more inclined to your business than those who are below you in the search result. - Cost Effective
ASO is cost effective. It takes time and requires you to pay initially. But once it is done, you will be unbeatable. It is actually a long term strategy. Once you come to the top on searching a standard keyword, it will definitely lead to more downloads. If you think of taking ASO, India has no dearth of agencies that provide this. Among them, Riverhood stands brightly for you. Let us see how effective Riverhood is in App Store Optimization.
Why Riverhood is the Best
Riverhood at Bangalore is one of the top ASO Companies in India. It is a digital marketing agency that provides a solution to all your problems regarding digital marketing and brand management. Among the top services, Riverhood provides SEO optimization, SMO optimization, and other digital marketing related services are popular.
Among many services provided by Riverhood, ASO is an important part of its Digital Marketing strategy. The digital marketing company has managed to become the best ASO Agency in India. Their expert professionals leave no stone unturned in order to take you to the top. The ASO services Riverhood provides are all of unquestionably standard quality.
The professionals here are creative and as well as experienced. Their job lies in aligning their works to the benefit of yours. With Riverhood you just need to count on the increased downloads of your app because the workforce of Riverhood teems with hard-working dedicated personalities. Their satisfaction lies far beyond what you would expect. They deem it fit to stop after achieving the best.
You will be blessed to choose Riverhood as your ASO Consultant as it will never disappoint you with its work. The quality of service is world-class and this especially makes Riverhood the leader in providing exceptional APP Store Optimization Services. If you are to make your App the popular one, here is your ultimate solution at Riverhood.
